Los Angeles-based luxury brand Amiri has expanded its retail presence with a new store at South Coast Plaza in Orange County. This new Costa Mesa location is the brand’s second retail shop in California, complementing its flagship store on Rodeo Drive.
The 3,000-square-foot store was designed by Amiri’s creative director Mike Amiri in collaboration with architectural design firm Two One Two Design. Described as “an evolution of the Amiri retail concept first introduced at Amiri Rodeo Drive,” the new space unites various creative disciplines within a single environment.
Store Design Highlights:
- Iceberg-blue marble facade reflecting the brand’s Californian sensibility.
- Natural tones and white oak furniture.
- Colorful onyx accents and a variety of textures, including velvet and mohair.
- Designed as an “open gallery” to showcase art and artists, featuring hand-selected objects by Mike Amiri.
- Detroit-based artist Jason Revok’s Instrument Frame Drag series.
- Custom handcrafted wood wall piece by contemporary artist Oksana Schön.
Store Offerings:
- Women’s and men’s ready-to-wear collections.
- Kidswear, footwear, and accessories.
- Exclusive limited-edition glitter colorways of the Skel Top Low and Micro Bag MA.
Notable Mentions:
- Amiri designed a custom look for Travis Kelce for Super Bowl game day, featuring a black sequined bouclé shirt jacket and matching trousers.
- Celebrities like Anthony Ramos and Ben Platt have recently worn Amiri on the red carpet.
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Amiri’s new location at South Coast Plaza is a testament to the brand’s growth and its commitment to blending fashion with art and design, offering a unique shopping experience for its customers.
